Creating a business or business plan can sometimes be a
daunting task. The key is to know what you do, and why you do it. That
statement may be the most important aspect of your business in terms of profit
and longevity of your company. There have been specialists that work tirelessly
to study how a business plan and a business will run, what the best way to
expand and further your business, and how to be unique enough so you attract
clients, customers, etc. Steven Gedeon
is a person who is an entrepreneur, and a public speaker who has created or led
over a dozen private, public, venture capital, and non-profit organizations.
His main specialty is in the technology field where he helps start, strategize,
plan and execute business plans. Gedeon is also an associate professor at The
Ted Rogers School Of Management, which happens to be the largest
entrepreneurship program in Canada.
On a YouTube video featuring Steven Gedeon
talking about how entrepreneurship is like playing the guitar, he describes
that you must work extremely hard to be successful. He compared it as you do
not learn guitar by watching videos, tv, or reading a book. You learn guitar by
playing the guitar, which is the same as starting a business. You start a
business and become successful by always doing it. There will be failures along
the way but Gedeon describes these failures as an opportunity to learn and
better yourself.
In a slide show presentation by Steven, I
was fortunate enough to understand his concepts and realize his points in the
slide show. One key concept that I took away from the presentation was hat you
must be really good at something, and be unique. He talks about how specialists
are paid more than generalists, which makes a lot of sense because as a
specialist, you are in high demand for clients and businesses. The key is to
separate yourself from the heard and stand out. Only then will you be able to
push your business in a direction where success is the end result.
A
business plan must be unique, and exciting to investors. In an article in Entrepreneur, one of the
most important aspects about a business plan is its uniqueness. This is on the
topic of what Steve Gedeon describes as setting yourself apart from everyone
else. Investors are not going to invest in a generic business or product, they
want something unique and they want to know that they are putting their money
towards something that will yield them profit. They also want large market
sizes, which some businesses might not have, but with the right marketing and
understanding what your company does, it can be surprising the actual size of
your market when you know what your business actually DOES.
