I decided to research a question
that many starting businesses to online marketing ask. What social media site
should I use to market my business?
There are
so many social media sites out there today that it is almost hard to keep track
of! Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, YouTube,
Tumblr, and Flickr, are only a handful of the social media sites that are
available to us. Today, it is almost impossible to be on every single site, and
be able to manage your online marketing successfully.
This
particular article explains the main social media sites, and which one is best
for you.
According
to the chart available on the article, Facebook is the most dominant social media website that users access. The truth is, Facebook has always been a great
way to interact and promote basically anything from business, to hobbies, to
staying in contact with loved ones. However, with all the traffic in Facebook,
should Facebook be the ONLY website that one uses to promote their business?
NO!
The truth is, before you choose a
social media site, you must analyze and understand who the audience is that
your business goes to. For example, if you are selling and manufacturing
make-up, according to the chart, you would probably want to use Pinterest and
Instagram. This is because Pinterest is very popular for women and Instagram,
is popular with many different kinds of people. For the purpose of this post, I
will leave out Facebook, because one should never not have a Facebook page for
their website. This blog is to get more detailed into promoting business to
specific target audiences.
So which social media
site is right for Frankie P. Studios?!
For my business, the social
media site that would most benefit me (other than Facebook) is Instagram. The
reason being for this is because I run a studio for bands, and artists, as well
as instrumental lessons. Other than twitter, the site most popular for ages
18-29, is Instagram. Although my target age is higher than ages 18-29, the
majority of my clients, and future clients, are in that age group.
Overall, it
is in the best interest of the business to decide the proper social media site
to market on. This is also not saying that you only have to pick one or two,
but to understand where you will get the most publicity and traffic for your
business is crucial to getting new clients, and building your business.
Resources
Manafy, M. (2014, July 9). How to Choose the Best Social Media Site for Your Business. Retrieved April 6, 2015, from http://www.inc.com/michelle-manafy/how-to-choose-the-best-social-media-sites-to-market-your-business.html
Top 15 Most Popular Social Networking Sites | March 2015. (2015, January 1). Retrieved April 6, 2015, from http://www.ebizmba.com/articles/social-networking-websites
