What is the best social media site to market on?

I decided to research a question that many starting businesses to online marketing ask. What social media site should I use to market my business?

            There are so many social media sites out there today that it is almost hard to keep track of! Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, YouTube, Tumblr, and Flickr, are only a handful of the social media sites that are available to us. Today, it is almost impossible to be on every single site, and be able to manage your online marketing successfully.

            This particular article explains the main social media sites, and which one is best for you.

            According to the chart available on the article, Facebook is the most dominant social media website that users access. The truth is, Facebook has always been a great way to interact and promote basically anything from business, to hobbies, to staying in contact with loved ones. However, with all the traffic in Facebook, should Facebook be the ONLY website that one uses to promote their business?

NO!

The truth is, before you choose a social media site, you must analyze and understand who the audience is that your business goes to. For example, if you are selling and manufacturing make-up, according to the chart, you would probably want to use Pinterest and Instagram. This is because Pinterest is very popular for women and Instagram, is popular with many different kinds of people. For the purpose of this post, I will leave out Facebook, because one should never not have a Facebook page for their website. This blog is to get more detailed into promoting business to specific target audiences.

So which social media site is right for Frankie P. Studios?!

            For my business, the social media site that would most benefit me (other than Facebook) is Instagram. The reason being for this is because I run a studio for bands, and artists, as well as instrumental lessons. Other than twitter, the site most popular for ages 18-29, is Instagram. Although my target age is higher than ages 18-29, the majority of my clients, and future clients, are in that age group.

            Overall, it is in the best interest of the business to decide the proper social media site to market on. This is also not saying that you only have to pick one or two, but to understand where you will get the most publicity and traffic for your business is crucial to getting new clients, and building your business. 

Resources 

Manafy, M. (2014, July 9). How to Choose the Best Social Media Site for Your Business. Retrieved April 6, 2015, from http://www.inc.com/michelle-manafy/how-to-choose-the-best-social-media-sites-to-market-your-business.html

Top 15 Most Popular Social Networking Sites | March 2015. (2015, January 1). Retrieved April 6, 2015, from http://www.ebizmba.com/articles/social-networking-websites